Engaging people to take action

We try to understand what moves people forward and what holds them back. We regard the world through their eyes, hearts and minds. With these insights, we create smooth customer journeys to help them navigate complex markets. We make it easy!

Making an impact

Through our projects, consumers in 5 countries across the world have concluded more than 2 million green energy contracts and purchased over 130.000 solar panel installations.

With the energy that’s being generated with these solar panels, a sizable coal fueled power plant can already be closed.

And this is only the beginning.

Why do participants like our schemes?

  • We are independent of suppliers - the suppliers that make you an offer have won the auction by placing the lowest bid.
  • iChoosr auction model - the iChoosr auction model delivers registrants a competitive offer.
  • High-quality demands - every offer must exceed the high-quality demands we make.
  • No obligation - participation in a group-buying scheme is without obligation. Each participant decides after the auction if they want to take advantage of the offer. For us it is critical that our participants can make a well informed choice.
  • Here to help - from the beginning to the end, we are here to help our participants. We try to make the process as easy as possible and our helpdesk is always here to assist.

Working with us

iChoosr likes to build long-lasting, professional and honest relationships with all stakeholders. We often work with organisations representing the interests of consumers, typically local authorities, which we refer to as our ‘community leaders’.

2022-23 UK Annual Report

Take a look at our most recent UK annual report

“Our goal is to help consumers benefit from being part of a collective. I get a lot of energy from working with colleagues everyday that strive for better results for our participants.”

Cas Bijlholt, Co-founder

“We overlook the complete journey, from the first interest until the system is installed or the contract closed. If consumers have an issue, we do whatever possible to resolve and really help them further in switching to renewable energy.”

Michiel Drabbe, Co-founder

Our International Achievements


iChoosr organises projects for green energy, solar systems, battery storage and heat pumps in 5 countries.


Over 110 people work at iChoosr.


iChoosr was founded in 2008.


iChoosr has organised more than 265 auctions.


More than 3 million people have accepted an offer by iChoosr.

£ 500000000

In all, our participants have saved more than £500 million.

Our Team

With 120 employees in 6 countries, we work together every day to deliver the best results.