Better offers together

iChoosr believes in the power of united consumers. Together we stand stronger to get a good deal. That's why we organise group-buying schemes. Our schemes provide great benefits for consumers. But also to suppliers and other stakeholders. A win-win situation.

Our story

In 2008, iChoosr started operations in Belgium to deliver a group-buying scheme to help bring registrants that were in need of a service into contact with a supplier that could provide high-quality products and services. We started with group-buying for heating oil in Antwerp and from then we have replicated our model to deliver schemes for a range of products across different countries. In the UK we focus our schemes around Collective Energy Switching and Group-buying for solar panels and battery storage.


Our mission was to put the registrant more in control which also brought about our name: I (the consumer) am the chooser, meaning I decide what I want, this was then abbreviated to iChoosr.

Why do participants like our schemes?

  • We are independent of suppliers - the suppliers that make you an offer have won the auction by placing the lowest bid.
  • iChoosr auction model - the iChoosr auction model delivers registrants a competitive offer.
  • High-quality demands - every offer must exceed the high-quality demands we make.
  • No obligation - participation in a group-buying scheme is without obligation. Each participant decides after the auction if they want to take advantage of the offer. For us it is critical that our participants can make a well informed choice.
  • Here to help - from the beginning to the end, we are here to help our participants. We try to make the process as easy as possible and our helpdesk is always here to assist.

Working with us

iChoosr likes to build long-lasting, professional and honest relationships with all stakeholders. We often work with organisations representing the interests of consumers, typically local authorities, which we refer to as our ‘community leaders’.

2021 UK Annual Report

Take a look at our most recent UK annual report

“Our goal is to help consumers benefit from being part of a collective. I get a lot of energy from working with colleagues everyday that strive for better results for our participants.”

Cas Bijlholt, Co-founder

“iChoosr utilises the possibilities of the internet to organise group-buying schemes. It is nice to see in practice how our business model really benefits all parties involved.”

Michiel Drabbe, Co-founder

Our International Achievements


iChoosr organises 10 group-buying schemes in 5 countries.


Over 110 people work at iChoosr.


iChoosr was founded in 2008.


iChoosr has organised more than 215 auctions.


More than 2.7 million people have accepted an offer by iChoosr.

£ 440000000

In all, our participants have saved more than £440 million.

Our Team

With 110 employees in 6 countries, we work together every day to deliver the best results.